Since the tradition began in March 2012, Shenmue fans have been descending upon Twitter on the 3rd day of each month to tweet about this beloved video game series.

Acknowledged by the announcements of both Shenmue III in 2015 and new versions of Shenmue I & II in 2018, the campaign now takes the form of a monthly celebration for fans to help promote the franchise and support its future growth.

To join the party, simply tweet a message about Shenmue every 3rd of the month, sharing your love for the series. Retweeting others will also help maintain the community spirit that can only be experienced as part of the largest, longest-running routine social media event in gaming history!

We are also on YouTube and used to be active on Google+ and Tumblr.

1UP discusses #GiveYuTheShenmueLicense
In August 2012, the now-archived 1UP.com pondered our initial campaign hashtag with friends in and around the games industry.

Segabits discusses #GiveYuTheShenmueLicense
In April 2013 a Sega fan site pondered the campaign's initial hashtag, prompting a clarification of our aims in response.

G.E.E.K Podcast interviews Team Yu
In March 2014, with Yu Suzuki delivering a Shenmue Postmortem at GDC (and secretly meeting with Sony), we took questions from the G.E.E.K squad about the series and the campaign for Shenmue III.

Edge discusses #GiveYuTheShenmueLicense
In April 2014, a British magazine ran a feature commending supporters of the campaign as an example to other gamers on social media.

Team Yu appears on Chipped Podcast
In August 2014 we were invited to deliver our campaign message to gaming podcast listeners directly, on the show that would later be renamed Out Of Lives.

RETRO promotes #SaveShenmue
In December 2014 an American magazine plugged the campaign hashtag while listing Shenmue amongst franchises in need of a sequel.

GameMag promotes #SaveShenmue
In December 2014 a Russian magazine plugged the campaign hashtag while featuring a fan-made mobile game based on Shenmue's Lucky Hit.

Ys Net promotes Team Yu
In July 2015 we were credited for the campaign in a Kickstarter update for Shenmue III, allowing us to finally divulge the contents of a book pictured in the hands of Yu Suzuki.

GamesTM interviews Yu Suzuki, Cédric Biscay & Team Yu
In August 2015 we were questioned along with Shenmue III's director and co-producer by a British magazine following the game's shock announcement.

Sega Nerds interviews Team Yu
In October 2015 we answered queries from a Sega fan site to promote the campaign for new versions of Shenmue I & II and to address the media's reporting of Shenmue III since its announcement.

Team Yu appears on Metro UK
In January 2016 (submitted the previous month) we shared our origin story with online readers of a mainstream British newspaper to promote Shenmue III's ongoing crowdfunding.

IGN Italia recalls #SaveShenmue
In August 2017, the Italian branch of IGN harked back to the monthly routine of tweeting for Shenmue III, before looking ahead at the results.

USgamer interviews community reps
In August 2018, the American cousin of Eurogamer reached out to representatives from Team Yu, Shenmue 500K, Shenmue Dojo, and documentary A Gamer's Journey: The Definitive History of Shenmue.

Team Yu appears on Mega Visions
In July 2019, we supplied a Sega fan site with a fully sourced explanation of some commonly misunderstood topics involving Shenmue III.

Twitter highlights #SaveShenmue & #SaveShenmueHD
In October 2019, Twitter itself published a video looking back at the campaign's success, followed in November by a written article.

Please feel free to contact Team Yu by email or through our Facebook and Twitter outlets.